A social media influencer has joined in the boycott of Bud Light by shooting at cases of the beer while claiming companies that “go woke, go broke.”
Bri Teresi, a model and social media influencer, shared a video of her shooting a table full of Bud Light cans and Tampax Tampons lined up in front of Honey Birdette lingerie in a display of protest against the three companies.
“Go woke, go broke,” Teresi shouted before unleashing her frustration at the products on a makeshift table on top of two barrels.
“I’m shooting at Honey Birdette lingerie, Tampax tampons & Budlight. These companies have all gone woke!” Teresi said in a reply to her original video. “Tampax tampons used a biological male to promote their tampons. Honey Birdette used a biological male to model their lingerie. & y’all know about Bud Light.”
Teresi was referencing Bud Light’s controversial partnership with transgender influencer Dylan Mulvaney, who got a customized can with her face for the March Madness ad.
The model, who has garnered over a million followers on both Instagram and Twitter, has been vocal about brands that have been using non-biological women to advertise products sold primarily for women.
Teresi, who has modeled for Honey Birdette in the past, chastised the luxury lingerie brand and refused to model for it anymore earlier this month after it ran an ad featuring a male model wearing a three-piece set of its high-end underwear.
“I was definitely surprised when Honey Birdette decided to post this image of a biological male modeling women’s lingerie,” Teresi told Fox Business earlier this week. “When I saw this I was infuriated because I knew a woman had been robbed of the opportunity and a job and I find it absolutely hysterical that this brand claims to be ‘by women, for women’ yet is robbing women of opportunities.”
Teresi joins other influencers and politicians in publicly protesting Bud Light after its controversial partnership with Mulvaney.
On Monday, Arkansas Gov. Sarah Huckabee Sanders announced the launch of “Real Women of Politics” koozies.
“Real women don’t have to fake it,” the former White House press secretary said in the release of the ad.
Singer Kid Rock was one of the first public figures to protest by lining up and shooting at several cases of Bud Light in his demonstration of displeasure with the beer’s ad campaign.
Country musician Travis Tritt followed Rock in protests by saying he would be “deleting all Anheuser-Busch products from my tour hospitality rider.”
Following the initial backlash, two top executives at Bud Light were placed on leave while Ultra Right Beer was expected to hit $1 million in sales only 12 days since starting operations.
