It was the delivery.
A Brooklyn pizza joint already considered one of the city’s best has watched its popularity explode after rapper Kendrick Lamar name-checked it in a new Drake diss track – adding legions of new fans to the pizzeria’s already solid following.
The restaurant – Lucali on Henry Street in Carroll Gardens – already has a slew of celebrity devotees such as Beyonce, Jay Z and even Drake himself, according to Eater New York.
But Lamar’s mention of it in the song “6:16 in LA” has pushed the 18-year-old establishment to new heights.
“My visa, passport tatted, I show up in Ibiza / Lucali’s dwellings in Brooklyn just to book me some pizza,” Lamar raps in the song, a response to an earlier Drake diss track that attacked Lamar’s $8.6 million Brooklyn Heights penthouse.
That quick mention was enough to light up Lucali’s Yelp page with a slew of brand-new, five-star reviews, Eater said.
“Kendrick Lamar recommended I try out the pizza here,” one reviewer wrote on the site.
“Good enough for Kendrick, good enough for me,” posted another, according to the outlet.
It’s not exactly a change for the popular dining spot, which sees long lines every day as fans of its fare line up to snag a table, the outlet added.
Lucali’s owner, Mark Iacono, told Eater it’s been “business as usual” – and he didn’t know about the rap feud until his spot was caught in the crossfire – and a few customers mentioned the dispute.
“We’re 17 years in,” he told the outlet. “The lines are as long as ever.”
The two rappers last month reignited their feud – which had been at a perpetual low boil since Lamar said he wanted to “murder” Drake on a 2013 track from Big Sean.
But it’s quickly reached new heights of vitriol, with the angry pair lobbing insults back and forth that included accusations of pedophilia, domestic violence and being a bad dad.
